Client: Marshmallow Peeps
Peeps are colored marshmallow confections that have developed a cult status among young college students, breathing new life into this seemingly ordinary candy.
This poster campaign was designed to tap into this cult following. The Peeps are shown in apocalyptic environments, playing off of the belief that they last forever.
Poster
Headline: They will outlive us all!
Tagline: Confections with a life
Poster
Headline: They will outlive us all!
Tagline: Confections with a life
Poster
Headline: They will outlive us all!
Tagline: Confections with a life
